Gartner forecasts that 25 billion voice enabled applications and other IoT device will be available by 2020. There has been a marked increase in the use of virtual assistants across industries. These virtual assistants are driven by technological advancements in artificial intelligence and other technological advancements.
Because time is precious in today’s age, consumers can now interact with one another without even having to use mobile phones. Voice assistants now allow us to order food and make payments. This is why we are more familiar with voice assistants in our daily life.
Amazon, Google, Apple, and others are leading the voice assistant market. Amazon’s Alexa extensions, which enable developers to build alexa (apps) skills, are keeping the competition at bay. Amazon estimates that over 15,000 alexa capabilities have been developed by developers in 2 years.
Alexa skills may be used for a variety of purposes such as to obtain information on a company, country or product. (e.g. Integrate it with other devices or applications (e.g. “Alexa, turn on your lights”), or to improve customer experiences (e.g. “Alexa. Make a list.” One of the most valuable assets that businesses and customers can benefit from is alexa’s ability offer personalized and customised service.
Different objectives and different user perspectives would apply to developing and using Alexa skills. However, customers would experience the same if the skills were created with high utility level. Here are 4 top reasons alexa is the new buzzword within the voice assistant market. These also explain how it drives great customer experiences.
1. Customization
Personalisation is the key to customer satisfaction. Alexa lets you customize alexa so that you can create your own skills. Google Home and similar voice interfaces provide the same functionality. However, API access is not as extensive. Alexa skill capabilities have been compared to many other skills, and are not creative enough. Many developers have joined Alexa.
A developer in an enterprise can use Alexa Skills Kit (to build Alexa apps with custom interaction models) These apps can be created for various purposes and can be connected with other IoT items. It doesn’t matter if you want to turn the lights on or off, it is all possible using a voice command. A custom built alexa skill can delight customers through engaging and natural voice experiences. This makes customers’ everyday tasks at the office and home more efficient, quicker, as well as more interesting.
2. Multi-language Support
What happens if your customers are fluent in French or Italian? Alexa capabilities allow developers the ability to offer multilingual support, which can help maximize customer experience. This allows for seamless interactions and no one can stop users from moving forward in their quest to achieve their goal.
It also supports the distribution and use of Alexa skills in countries where Amazon has a physical presence. Global distribution of a skill leads to an expansion in potential customers and users. While developing or using alexa skills, there are many advantages.
3. Seamless Shopping Experience
Alexa’s tight integration to the core Amazon shopping platform has opened many doors for sellers and buyers. Alexa presents its own online store and millions of products, providing a flawless customer service. (e.g. “Alexa. What is the price of Sony wireless headset ?”).?” Developers are creating premium experiences by offering this functionality of in-skill shopping. It’s cool that Alexa apps can be used to sell products and that users can use voice-activation to make payments. Alexa skills allow you to get notifications from Alexa about Black Friday sales, Cyber Monday offers, gift ideas, and more, which can help you save money. Customers will have a pleasant experience and be able to use skills that provide in-skill purchasing.
4. Solid Customer Support
Amazon offers strong customer service, support Alexa skill advancement. It offers many incentives for developers and businesses to use Alexa skill sets and to create new skills. Developers can use Amazon Web Services to host and build most Alexa skills.
AWS provides a variety of solutions to developers that can help them create flexible and scalable Alexa skill. AWS includes everything from database storage and computing speed to content delivery. You have the option to see what is working and correct any issues. This improves the user experience of the skill and makes it more reliable by handling more complicated data.
Amazon has no doubt created excitement in the world over the potential ramifications that Alexa capabilities could have. Not only is there a lot to be excited about, but also the increased competition. With incredible possibilities and huge growth, the voice assistants market is rapidly developing. The key challenge is how businesses can make this a part of the conversation.